-
Bon-Ton merchandising chief to retire, names new marketing head
York, Pa. -- The Bon-Ton Stores said Tuesday that vice chairman/president of merchandising Tony Buccina will retire from the company effective Feb. 15, 2013.
The retailer will launch a search for a new chief merchandising officer during this period.
Additionally, Bon-Ton announced the appointment of Luis Fernandez to the newly created position of executive VP and chief marketing officer, effective May 7.
Fernandez was previously VP, Last Call marketing & customer insight for the Neiman Marcus Group. -
Changes Afoot at Gap
A friend of mine recently called to ask my opinion of the “new” Gap. She had just returned from shopping at The Grove, an upmarket mall in Los Angles, and couldn’t get over how “different” the Gap seemed. It wasn’t just the merchandise as much as the overall environment that had struck her. Everything seemed so “fresh,” she said.