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How Companies Can Better Compete With Amazon.com
By Jim Porçarelli, Active International
It’s an all-too-familiar sight these days. A man walks into a local retail establishment. He browses the products. He finds one he likes. He tests it out, asks a few questions of a salesperson -- and then snaps an image of the product’s barcode with his cell phone and walks out the door.
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dELiA*s, Providence Place Mall, Providence, R.I.
Teen apparel retailer Delia's has debuted a new prototype at Providence Place Mall, in Providence, R.I. The store has a stylish, youthful vibe that reflects its core customer. The design met objectives to increase floor and wall fixture capacity and reduce overall store size while maintaining brand identification.
Shremshock Architects & Engineers, Westerville, Ohio, provided design, purchasing and construction management for Delia's store redesign in collaboration with Asset Strategies Group, also based in Westerville, Ohio.
