-
Netflix, Google, Amazon, Target and Publix rank highest in brand simplicity
New York City -- Netflix, Google and Amazon top a list of the 10 “simplest” U.S. brands, according to Siegel+Gale’s second annual Global Brand Simplicity Index.
(Netflix was picked as the simplest brand in the survey after it announced price hikes but before the announcement of the formation of Qwikster, which was subsequently reversed. In the wake of these missteps, mass subscriber departures followed.)
-
Sam's Club, Salvation Army help deserving families with fifth annual campaign
BENTONVILLE, Ark. — Sam's Club announced that it is teaming up with The Salvation Army and Off the Field professional football players' wives association for the fifth annual Dream Drive for the Salvation Army. Twenty pre-selected families from the Salvation Army Adopt-A-Family program in 10 different cities will receive $1,000 worth of gifts, including food, clothes, personal items and toys from Sam's Club. As part of the Dream Drive campaign, Off the Field representatives will be shopping at their local Sam's Clubs on Dec. 8 to purchase items for these families.