eCommerce

PALO ALTO, Calif. — Tocata, a technology innovator in mobile e-commerce, is launching a front-end mobile platform for retailers which allows them to build immersive, revenue-driving mobile shopping experiences that can be deployed on tablets or smartphones, whether as apps or as HTML5. 

San Francisco -- The trend to shop on smartphones is growing, with 71% of smartphones owners saying they shop using their mobile device, according to a report by Scava, a provider of mobile, tablet and in-store technologies. However, mobile shopping experiences fail to meet consumer satisfaction, as 88% of those who shop on their smartphone have experienced negative issues.

When asked about their biggest pain points when shopping on mobile, mobile shoppers responded:

WEST CHESTER, Pa. — QVC, a global video and e-commerce retailer, has appointed former Starbucks executive Mustafa El-Rafey as the company’s SVP of talent management and rewards. El-Rafey will lead the development and implementation of a dynamic talent management and rewards strategy for QVC.

He will report to EVP of human resources and workplace services Beth Rubino.

PARK CITY, Utah — Skullcandy is relocating certain departments, making changes to its executive team and searching for a new CFO so it can better align its product, marketing and sales functions. 

As such, the company is relocating its marketing, creative, business development and legal departments, as well as certain sales and international personnel to its headquarters in Park City, Utah, and will close the office in San Clemente, Calif., which has historically housed significant portions of these functions. 

Toronto -- Hudson's Bay Co. said Tuesday it has changed the structure of its senior management, giving two highly regarded veteran retailers greater responsibilities. The company is moving current president Bonnie Brooks to the vice chairman seat and putting in Liz Rodbell – recently minted executive VP and chief merchant – as president.  Both Brooks and Rodbell are highly regarded retail

Boston – Online home furnishings retailer Wayfair.com is launching Inspiration Gallery, a collection of interior design photography that is integrated with the company’s product selection to enable one-stop shopping. Currently in beta, Inspiration Gallery features photos with individual elements that automatically link to online product listings.

TORONTO — Hudson's Bay Company, owner of retailers Hudson's Bay, Home Outfitters and Lord & Taylor, has made changes to the company's executive structure. 

Bonnie Brooks, president of Hudson's Bay Company, has been appointed the company’s vice chair. Liz Rodbell, EVP and chief merchant for Hudson's Bay Company, will become its president. Brooks and Rodbell will report to chairman and CEO Richard Baker. 

Oklahoma City -- The vast majority (91.4%) of American consumers plan to give up to three retail gift cards as gifts over the next three months, according to survey results released Tuesday by the Retail Gift Card Association.

However, the survey also found that consumers will continue to keep their wallets tight - only 30.6% of respondents would purchase something they would not normally buy. The rest, 69.4%, said they would spend the gift card on something they needed, or put it toward a larger purchase.