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SAP uses social sentiment to analyze back-to-school shopping
New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.
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Crate and Barrel to carry exclusive Paola Navone collections
NORTHBROOK, Ill. — Crate and Barrel will carry three exclusive collections by Italian designer, architect, art director and interior designer Paola Navone. The first of three collections will be available online through crateandbarrel.com and in select stores Sept. 9, and in all locations by Sept. 13.
The first collection will consist of more than 140 items across multiple categories, including tabletop, textiles, decorative accessories, lighting, rugs, dining tables and seating.
