eCommerce

Largo, Fla. - Valpak Direct Marketing Systems, Inc. will integrate offerings of local and national coupons into Google Wallet via the Wallet Objects API. The Valpak.com “Save to Google" feature will be available for desktop and mobile web users later this week.

Warrendale, Pa. -- Rue21 stockholders have approved the previously announced merger agreement under which funds advised by Apax Partners will acquire the shares of Rue21 for $42 per share in cash. Approximately 99.7% of the shares voted at today’s special stockholder meeting voted in favor of the agreement.

Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.

Other results include:

Woodland Hills, Calif. — GrowLife will open its seventh hydroponic retail location in Santa Rosa, Calif., in October.

The new 3,800-sq.-ft. location will support the company’s online superstores.

Pennsauken, N.J. – Becker’s School Supplies has redeveloped and relaunched its e-commerce site on the WebLinc e-commerce platform.

The WebLinc platform provides both front-end branding and back-end merchandising and management tools. Within months of launching its new site, Becker’s experienced a 120% jump in revenue compared to the same period last year and saw transaction volume increase by 81%.

Dodgeville, Wis. -- Lands' End has launched an easier and more efficient online shopping experience for international customers. Customers can now view local pricing the same way they would if they were ordering from a local site.

U.S. prices on landsend.com can be converted into more than 60 local currencies.

In addition, all fees (duty, tax and shipping) will be displayed and included in the order total at checkout.

Framingham, Mass. – T.J. Maxx has quietly relaunched its e-commerce site, eight years after initially attempting to sell products online, without any promotion or official announcement. A Boston Globe article indicates the site went live on Sept. 18.

By Jeff Wakefield, Verifone

Mobility. It is such a broad concept, meaning different things to merchants and consumers. Mobile acceptance, mobile payments, mobile POS, mobile shopping – each plays a distinct part in the overall mobile experience and each has different risks and rewards.

Within this larger mobile arena, the security of the mobile payment device offers the greatest risk for both merchants and consumers alike.