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More merchants go live on Master Card’s digital platform, MasterPass
Purchase, N.Y. -- Beyond the Rack, Currys, lastminute.com, Newegg and PC World have gone live on MasterPass, the digital platform from Master Card. More than 20,000 leading retailers in the United States, Canada, the United Kingdom and Australia are now on the platform, according to Master Card.
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Study: Omnichannel shopping varies by category and country; most prevalent in U.S.
New York -- Shoppers in the United States are most likely to combine online and in-person sources when buying consumer electronics (70%), toys (66%), apparel (58%), and home appliances (57%), according to a new study by Gfk. At the low end of the omnichannel spectrum in the United States are cleaning products (14%), OTC medications (15%), and food and beverages (15%).
The study shows that, across 12 categories, 37% of U.S. shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases.