eCommerce

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.

By Rich Thompson, managing director of supply chain & logistics solutions for the Americas at Jones Lang LaSalle

Mountain View, Calif. — Coupons.com is reportedly going to acquire Yub, a provider of mobile rewards and offers that customers redeem at brick-and-mortar stores. According to the Wall Street Journal, Coupons.com will pay $30 million for Yub, and is also considering an IPO.

New research from NPD conducted during the 2013 holiday season suggests shoppers believe better deals are to be had online than in stores.

That not good news for retailers under relentless pressure to generate store traffic with all manner of urgency oriented promotions such as the ubiquitous one-day sale or other types of limited duration activities.

Private equity firm Bain Capital concluded 2013 with the acquisition of Bob’s Discount Furniture, an operator of 47 stores in the Northeast that is intent on expansion.

Bain acquired a majority ownership position in the Manchester, Conn.-based company and said senior management will continue to own a significant stake. Current CEO Ted English will continue to lead the company whose first order of business for 2014 is entry into the Philadelphia market.

Louisville, Ky. — GBT Realty Corp. has closed on the purchase of approximately 32 acres along Shelbyville Road at I-265 for the development of Middletown Commons in Louisville, Ky. Plans call for the first tenants to open in late 2014.

The mixed-use power center will include more than 225,000 sq. ft. of retail space and six outparcels ranging from 0.6 acres to 1.88 acres. According to GBT Realty, total development costs will likely exceed $50 million.

Birmingham, Ala. — Online meal planning service eMeals is offering retailer-specific make-at-home menus of 500 calories or less per serving as part of its new Low Calorie Menu Plan. Consumers can specify a store such as Aldi, Kroger, Publix, Safeway, Target, Walmart or Whole Foods to take advantage of sale prices that help shape eMeals' weekly menus.

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.