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Target shows early signs of improvement in first quarter
Despite the massive data breach that hurt Target’s fourth quarter, people are not staying away from the retailer. According to a Reuters report, the company saw a dramatic improvement in traffic in the first quarter compared to its late fourth-quarter trends.
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Target's Q1 Results: Give me back my Tar-zhay!
By Sandy Skrovan, U.S. Research Director, Planet Retail
On Target's Q1 results, Sandy Skrovan, U.S. Research Director at Planet Retail, comments:
"Don't expect a lot from Target this quarter. The data breach and subsequent fallout - including leadership turnover and ongoing shopper trust issues - weigh like an albatross around the retailer's neck. Besides dealing with internal issues, some broader retail metrics don't bode well for Target either, suggesting another disappointing quarter is on the cards."