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Marketing consulting firm names EVP
WESTPORT, Conn. — Etailing Solutions, an integrated online sales and marketing consultancy, has named Brian Cohen as EVP, general manager.
Cohen most recently led the Digital Shopper Marketing practice at CatapultRPM. Part of the Hyper Marketing Inc. network, Etailing Solutions provides consumer goods companies with data services/insights, strategy development, sales support and visual merchandising.
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Survey: CFOs predict 5.9% increase in 2012 online sales
Chicago -- Survey results released Tuesday by BDO USA revealed that 51% of retail finance chiefs foresee a 5.9% increase in online sales for full-year 2012.
That compares to 4.1% and 4.5% expected increases in same-store sales and total sales, respectively.
The BDO Retail Compass Survey of CFOs, which examined the opinions of 100 CFOs at leading retailers located throughout the country, found that CFO sentiments were conservative compared to last year, when the respondents predicted 11.9% online sales growth.