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Eli’s Cheesecake meets traditional goals with new media
Chicago -- Eli’s Cheesecake, which sells cheesecakes and other baked goods from a retail store in Chicago as well as an e-commerce site, uses emerging social media tools to meet traditional marketing goals. At the recent Internet Retailer conference in Chicago, Debbie Marchok, VP of marketing for Eli’s Cheesecake, reviewed how the retailer meets the four traditional marketing goals of attention, interest, desire and action with social media.
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Dawn Lepore joins TJX board
Framingham, Mass. -- Dawn Lepore, who has previously served as interim CEO of Prosper Marketplace and also held executive positions at drugstore.com and The Charles Schwab Company, has been named to the board of directors of The TJX Companies.
TJX is expanding the size of its board with this appointment and Lepore joins 10 sitting board members.