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Authors sign up to boost B&N sales
In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday.
Barnes & Noble recruited 100 prominent authors — including Donna Tartt, David Mitchell, Dan Brown, E. L. James, Jeff Kinney, George W. Bush and Hillary Clinton — to each sign roughly 5,000 copies of their latest books. The company will distribute and sell the 500,000 signed books among its retail stores only. The signed books will not be available on the company’s website.
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Coca-Cola exec adds fizz to Ann Inc. board
Ann Inc. has named Coca-Cola executive Katie J. Bayne to its board of directors as the company looks to increase traffic and sales.
"Katie is an outstanding addition to Ann Inc.'s board of directors. She brings an exceptional background in strategic marketing and brand management that will add value to the company," said Ron Hovsepian, non-executive chairman of the board. "We're delighted to welcome her to the board and look forward to her insights and contributions."