eCommerce

By Matthew K. Harding

With demand from national, local and franchise companies across a broad range of categories picking up markedly in the Northeast, this is an opportune time to take a look at the movers and shakers that are defining the next generation of retail tenancy. And interestingly, the most successful concepts are embracing a new reality that leverages technology and creative approaches for reaching consumers.

Categories to watch

Increased traffic and better than expected same store sales growth at U.S. stores were bright spots in the retailer’s fourth quarter earnings CEO Doug McMillon characterized as good despite a one cent increase in earnings per share. 

Merrillville, Ind. - Homeowners looking to upgrade their backyard in time for summer can now enter membership-based buying club DirectBuy’s “Backyard Dream-Over” sweepstakes for a chance to win outdoor furniture, appliances, and more. DirectBuy is utilizing gamification techniques by letting consumers play a game on mobile phone, PC or tablet for a chance to win up to 600 sweepstakes entries while learning about DirectBuy.

Software Paradigms International Group (SPI) has completed another acquisition, nabbing Direct Tech Inc., to bolster the company’s omnichannel service offering.

Direct Tech is a 25 year old company regarded as an industry leader in merchandise and inventory planning software and services for direct-to-consumer retailers.

Target Corp. is reportedly localizing the assortments at its smaller-footprint Target Express stores to a high degree.

The Minneapolis-St. Paul Star Tribune reported that since opening its first Target Express in the Dinkytown neighborhood of Minnesota in summer 2014, the discounter has carefully considered local customer demographics when stocking shelves.

New York -- The consumer electronics and furniture sectors of the retail industry can look forward to growth in 2015, while the apparel sector faces a more mixed outlook. That was the message sounded by CIT Commercial Services executives during a roundtable discussion, "Everyone Looks Good in the Black: Retailers in the Economic Rebound,” part of the CIT Executive Insights series.

During the discussion, each CIT executive offered their views on the top trends they see ahead in various sectors of the retail market:

Express Inc. is turning to Kate Upton again as an integral part of the company’s turnaround strategy.

The retailer, which has seen stunted growth in recent years, hired the trendy supermodel last fall, the company's first time featuring a celebrity in an ad campaign in over a decade. Now Upton is back for spring promotions.

Cincinnati - Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online. In addition, according to findings of a new study from customer service company dunnhumby, emerging and nascent markets are seeing the most growth with 97% and 89% year-on-year growth, respectively.