eCommerce

San Francisco  -- Gap Inc. is looking to add a little pink magic to its product design — and is bringing back a company veteran to do it. The retailer has named Wendi Goldman, creator of Victoria’s Secret “Pink” marketing/merchandising campaign, as executive VP of product design and development, effective March 16.

A new e-commerce startup is aiming to shift the paradigm in the world of online shopping with the release of a customizable deal dashboard.   Mytotefish.com offers a dashboard for users to organize their favorite stores (including coupons, sales and shipping deals) in one centralized location.   

GameStop is trying to boost the number of its stores by bidding on 163 leases from RadioShack Corp, according to Bloomberg.

The news service reports that Spring Communications, the wireless unit of GameStop, submitted and won a significant bid for the leases.

New York - For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.

“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.

NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for retailers.

Specifically, as the announcement explains, mobile and e-commerce data from Slice Intelligence will be included in NPD’s existing checkout tracking service.

Palo Alto, Calif. - Global information company The NPD Group has partnered with Slice Intelligence to provide comprehensive, retailer-independent e-commerce data available. For the first time, NPD will offer comprehensive, cross-retailer e-commerce data that is directly measured from e-receipts from Slice’s panel of two million consumers.

The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.

It's the question on many branded manufacturers’ minds at the moment. Either you’re starting to think about ways to sell directly to consumers, or you’re brainstorming ideas to enhance your online strategy. E-commerce has shaken up the traditional model of selling solely to wholesalers and retailers. It’s also presented brands with new ways to engage with consumers and increase sales.

Barnes & Noble has changed its mind about which business to spin off. But in the end, the bookseller will still have to compete with Amazon.

Barnes & Noble now says it is looking to raise as much as $775 million by spinning off its college bookstore business, traditionally the strongest performing division for Barnes & Noble. Last May the company said it would be spinning off its Nook division after disappointing sales.