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Black Friday weekend goes digital
Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.
According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.
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Top three things retailers can do when a site goes down
Several retailers, including Neiman Marcus, had site issues this past Black Friday weekend. Here is some advice from the folks at Dynatrace, an application performance management software company, on the top three things retailers can do when things go bad online.
