eCommerce

March promises to be a busy month for Shopko.

The retailer will open 10 Shopko Hometown stores in late March, bringing its total number of stores opened this year so far to 12.

The company plans to continue to accelerate the expansion of its Hometown format with additional locations through 2017. Developed over the past five years to augment Shopko’s larger store model, the concept is focused on serving the needs of smaller rural communities. Stores average 15,000 sq. ft. to 35,000 sq. ft.

Fabletics, the online fashion activewear brand co-founded by actress Kate Hudson, is flexing its muscle. The company is adding physical stores to its subscription-based e-commerce model and men’s workout gear to its mix.

The theme of constant security vigilance also applies to the EMV chip-based card payment standard. Retailers are not the only ones that have been scrambling to adapt to EMV since the October 2015 mandate.

“The chase is on,” said Brian Engle, executive director of the Retail Cyber Intelligence Sharing Center (R-CISC). “The introduction of EMV-compliant chip technology is driving fraudsters online.”

Lululemon athletica and Athleta, a subsidiary of Gap Inc., are not new concepts. But they are part of one of fashion’s hottest trends: “athleisure.”

Specializing in trendy activewear designed for the gym and beyond, athleisure concepts are finding their way into all kinds of shopping destinations — giving lululemon and Athleta increasing competition. Here’s a rundown of some other retailers currently in the game:

While online subscription box retailing is still a niche market, it is growing rapidly and consumers have selected their early favorites.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

If you’re after a hot tenant, look no further than food.

From food trucks to high-end restaurants and everything in between, dining has never been more essential to the shopping center experience. “E-commerce has made it more important for retail centers to enhance the experience,” said Terry Montesi, CEO, Trademark Property Co. “And food works great with retail.”

There may be debate among presidential candidates about whether experience is a positive or negative attribute, but for open-air centers, experience is a must. With the ease of online shopping, today’s consumers need a reason beyond the chance to visit their favorite stores to make a trip to their local center.