eCommerce

Sephora continues to innovate to drive mobile growth.   The retailer announced it is deploying two new interactive tools as part of a campaign to relaunch its private-label brand, Sephora Collection.  

Retailers should be cheered by the latest forecast from the National Retail Federation.    With increases in consumer spending expected to remain solid during the remainder of the year, the NRF on Tuesday upped its forecast for retail sales in 2016 to 3.4%, from the 3.1% forecast earlier.    Online and other non-store sales, which are included in the overall figure, are expected to increase 7% to 10% year-over-year rather than the 6% to 9% forecast earlier.  

Five specialty retailers are deploying a cross-border shipping solution to make it easier for international customers to buy from their sites.   The retailers — Evolue, Kathy Kuo Home, The Land of Nod, The New York Times Store and Soludos — are expanding their online reach through the Pitney Bowes Borderfree solution. The technology and cross-border shipping services enable global shoppers to simply and conveniently buy items online in over 70 currencies from more than 220 countries and territories.  

Under Armour on Tuesday reported a drop in profit for the second quarter, related to the closing of The Sports Authority. The athletic wear brand also revealed plans to plant its banner on prime real estate in Manhattan.    

CBL & Associates announced it has completed a $66.5 million sale of two malls in Michigan — The Lakes in Muskegon and the Fashion Square Mall in Saginaw. The identity of the buyer was not disclosed.   CBL president and CEO Stephen Lebovitz said the Michigan sales were part of a long-term plan to move to a portfolio of higher quality, higher-growth portfolios.   

New store formats loom large in Starbucks Corp.’s long-term strategy.   The coffee giant on Monday announced that Cliff Burrows, who has headed up Starbucks' Americas business for eight years, will lead a new group within the company called Siren Retail. In the role, Burrows will oversee the global expansion of the chain’s new Roastery concept, as well as the development of the upscale Starbucks Reserve stores. http://www.chainstoreage.com/article/coffee-giant-two-new-store-expansion-moves  

That sound of nervous pacing you hear every night at 3 a.m.? It’s America’s retail executives. They’re feeling the pressures of a rapidly evolving sales landscape and trying to figure out how to stay one step ahead — or just keep up.   From demanding consumers who expect a bargain at every turn to new technologies, from an aggressive e-commerce marketplace to a U.S. economy that refuses to kick into gear with any consistency, the challenges retailers are facing demand a shift in thinking and strategy.

Personalization continues to be the trend that just won’t go away, probably because it’s the new normal in how consumers want to interact with brands and retailers. Personalized videos hold the promise to surprise and delight (and covert), especially as we collectively spend more and more of our time viewing videos online. And personalized promotions help retailers maximize scarce marketing dollars, ensuring the right customer gets the right call to action at the right time.