-
Is Primark the Next Big Thing?
Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard, one that has largely redefined the U.S. apparel retailing landscape.
From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. Most recently another import entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight announced locations.
-
Neiman Marcus allows closer look at online shopping
Neiman Marcus is taking the capabilities of its digital lookbooks to a whole new level.
Neiman Marcus has deployed the Zmags Creator rich media marketing platform to design and publish shoppable lookbooks on its e-commerce site. The retailer’s more than 150 annual lookbooks serve as the primary way to highlight designer merchandise on its site.

