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Unseasonable weather warms up March sales
March was a good month for retailers overall, as an early spring brought out shoppers looking for seasonal merchandise earlier than they typically would. Last month was the warmest March in North America in more than 50 years, according to weather data provider Planalytics.
Target, TJX and Ross Stores all reported stronger-than-expected March sales.
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Target March madness: Comps increase 7.3%
For the second month in a row Target’s same-store sales were nearly double the expected amount and the company increased its first quarter guidance as a result.
Same-store sales increased 7.3%, with half of the increase driven by growth in average transaction size combined with an increase in comparable-store transactions. Overall comparable-store sales in March 2011 decreased 5.5%.