Discount Store

The proverbial race to the bottom is nearing its conclusion as evidenced this week by Target’s decision to open Denver area stores on Thanksgiving Day. This development was overshadowed somewhat by the retailer’s decision to open stores at midnight on Black Friday, but it is no less significant simply because only one market is involved.

The latest pricing studying from Deutsche Bank analyst Charles Grom shows a basket of 50 items is still cheaper at Walmart than Target, but by a slimmer margin than in the past.

MINNEAPOLIS — Target is getting an early jump on Black Friday this year, announcing that it will open its stores at midnight on Nov. 25. 

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” said Tina Schiel, EVP stores for Target.

GOODLETTSVILLE, Tenn. — Dollar General announced that it is going to head-to-head with toy retailers and discounters alike by offering more than 300 toys for $5 or less.

"Customers will find the toys their children want at great prices at Dollar General," said Todd Vasos, Dollar General's chief merchandising officer. "We've worked hard all year to bring our shoppers an exciting toy assortment this season. Our toy department features many new toys and twice the number of licensed toys compared to previous years."

Walmart is facing some stiff competion for toy sales with Dollar General, as the company announced that it is going to head-to-head with toy retailers and discounters alike by offering more than 300 toys for $5 or less.

Citigroup found that toy prices at both Walmart and Target fell by 4% and that the price gap between the two retailers on toys has narrowed since its first survey.

According to Ciitgroup, retail prices of a basket of “hot” toys for holiday 2011 are now 30 bps cheaper at Walmart than at Target, compared with 50 bps cheaper at Walmart in its previous survey. However, taking into account Target’s 5% rewards discount, the basket of toys became 470 bps more expensive at Walmart, compared with 450 bps more expensive in the previous survey.

NEW YORK — Despite concerns about the economy and rising household expenses, nearly 3-out-of-5 consumers (59%) will put aside economic worries and spend the same or more this holiday season, according to Deloitte’s 26th annual survey of holiday spending intentions and trends. While this is a slight decline from 2010, it represents an eight percentage point increase from 2009.

CHICAGO — At an event Tuesday in Chicago, Supervalu announced that it will open a Save-A-Lot store in the Lawndale neighborhood of Chicago, bringing thae total number of Save-A-Lot stores in the Chicagoland area to 14. Supervalu, which said it is opening the store as part of its commitment to helping eliminate food deserts nationally, made the announcement alongside First Lady Michelle Obama and Chicago Mayor Rahm Emanuel. The Lawndale store will open by the end of November.