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A Poultry Turnout or a Bigger Slice of the Pie?
We are all susceptible to media hype, and to established narratives, so it’s easy to miss important details in the growing chaos and chatter that surrounds Black Friday each year. We see big crowds and big bargains and a holiday shopping event that used to be a day now morphing into a brick-and-mortar and online extravaganza that lasts more than a week. That said, we should be asking what is really going on behind the scenes — and behind the numbers — and what does that mean for retailers for the rest of the holiday shopping season?