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Walmart adds stronger digital kick to BTS promo
Walmart kicked off its back-to-school promotional effort the way it does every seasonal selling initiative – with a big emphasis on low prices – but added a stronger digital component this year.
The retailer sought to bring a bit of Black Friday and Cyber Monday magic to its back-to-school efforts with a series of price cuts and limited duration offerings designed to generate sales and drive traffic to its stores and Web site.
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Body Central Corp. names three directors
Jacksonville, Fla. -- Body Central Corp. has appointed three new directors effective July 31.
Bryan Eshelman is COO of Aldo Group in Montreal; prior to Aldo, he was the executive VP and chief supply chain officer at Charming Shoppes.
Folline Cullen is a turnaround specialist with Educate Online who has overseen the Sylvan Learning spinoff; she was previously the CFO of Wall Street International, a global brand in English instruction.