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Retail marketers find less is more with coupons
Some major retailers sharply reduced their use of printed free standing inserts (FSIs) last year but the total dollar value of FSIs still grew to a record $515 billion.
The value of free standing insert (FSI) coupons increased 3.7% in 2015 to $515 billion, according to Kantar Media. However, the number of FSI pages distributed fell 8.1% as marketers cut back on pages that didn’t include a coupon. The number of coupons circulated increased nominally versus the prior year, and combined with higher face value led to growth in dollars circulated.
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Amazon turns into a clotheshorse
Amazon.com is getting its nose out of books and consumer electronics and into a more fashionable merchandise area.
According to Re/Code, Amazon now offers more than 30 million apparel and accessory items for sale – which totals more than all the products sold at 250 Walmart supercenter stores.
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