Direct To Consumer (DTC)

NEW YORK — Gap executives reaffirmed its commitment to reducing square footage at home, aggressive international expansion and online growth during a presentation at Gap Global Creative Center in New York City. Gap also revealed that its online-only Piperlime division will explore a store concept next year and is testing men’s apparel.

New York City -- Brixmor Property Group US said Tuesday that 21 leases have been executed with Spirit Halloween and 11 leases with Halloween City across Brixmor’s property portfolio. 

The seasonal stores are scheduled to be open through Halloween, and include shopping centers in 19 states.

San Francisco -- Gap said Wednesday it will advance its expansion in Latin America with new store openings in Chile in October, and will introduce Gap and Banana Republic stores to Panama and Colombia in 2012.

“We believe substantial opportunity exists in Latin America and our first stores in Chile, Panama and Colombia will allow us to establish a foundation for further growth in this region,” said Stephen Sunnucks, president, International, Gap.

BILLERICA, Mass. and MINNEAPOLIS — Customers looking to get their hands on the new iPhone 4S can trade in their old versions for special trade-in values at more than 1,400 Target stores nationwide. Through a partnership with NextWorth, Target is offering customers locked in trade-in values for old iPhones that can be redeemed when they pick up their new iPhone 4S starting Oct. 14. 

According to NextWorth, old iPhones need only be in good working order to qualify for the values quoted below:

• iPhone 4 (16GB & 32GB): $200

Houston -- Stage Stores said Wednesday it will launch a new off-price concept, called Steele’s, to be rolled out in small-town America.

The first three stores are slated to open on Nov. 1, in Beeville, Texas; Bastrop, La.; and Minden, La.; the company said it plans to open an additional 25 to 35 new Steele’s stores in 2012.

NEW YORK — Uniqlo’s NYC flagship may at first seem out of place amongst its Fifth Avenue neighbors, including luxury brands Tiffany & Co., Bergdorf Goodman, Louis Vuitton and Prada, but the location signifies the brand’s “made for all” mantra and its appeal to customers of all income levels.

In past columns, I have talked about restaurant group think and the tendency of dining concepts to overfill a niche. I’m becoming concerned that athletic apparel is in danger of the same thing. We now have three big players in this space: Lululemon, Lucy, and, more recently, Gap’s new Athleta concept. It seems that each has successfully carved out a lucrative niche in the world of contemporary athletic apparel, but it feels to me like it may be the latest retail “trend-du-jour.”

Commerce, Calif. -- Discounter 99 Cents Only Stores said Tuesday it has agreed to be acquired by a group of investors including its founding family, Ares Management and Canadian Pension Plan Investment Board for $1.6 billion in cash.

The announcement ends a months-long sales process, which started with a takeover offer from Leonard Green & Partners in March.