Direct To Consumer (DTC)

Indianapolis -- The Finish Line said Thursday it has appointed Jay Custard as VP of digital marketing for the company.

Custard’s responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.

He was previously VP of e-commerce, global, for Crocs.

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

York, Pa. -- The Bon-Ton Stores said Tuesday it has appointed Brendan L. Hoffman as president and CEO, effective Feb. 7.

Hoffman replaces Bud Bergren, who is a current member of the board of directors and who will transition to the role of the chairman.

New York City -- Prudential Douglas Elliman's Retail Group said it has arranged a long-term lease at 1225 Madison Avenue for Poulet Rose, the recently launched tween division of young girl's fashion and accessories brand Pink Chicken.  

The current lease represents the brands' first standalone store in New York City, with only one other, a Pink Chicken, located in Amagansett. 
 

Woodmere, Ohio -- Urban Outfitters’ concept Free People, as well as men’s shoe retailer Allen Edmonds, will make their debut to the Northeast Ohio market when they open their doors at Eton Chagrin Boulevard.

The Eton location is Free People’s first Ohio boutique while the only other Allen Edmonds stand-alone store in the state is an outlet store in Jefferson, Ohio.

New York City -- Hudson’s Bay Co. has completed the acquisition of Lord & Taylor, according to a report by Women’s Wear Daily.

The report said that HBC owner Richard Baker has dissolved the umbrella company that had until now held the two chains, and that HBC would now operate The Bay and Lord & Taylor. The new entity will be run by Bay CEO Bonnie Brooks, according to the report.

Atlanta -- The Home Depot has acquired Redbeacon, an online home services platform connecting consumers with contractors for their home maintenance, repair and remodeling needs. Terms of the agreement were not disclosed.

Redbeacon's leadership team will stay in place and will remain in San Mateo, Calif.
 

New York City -- Athleta, the Yoga-inspired lifestyle athletic apparel brand for women owned by Gap Inc., plans to open stores in Chicago, Boston, Houston and Denver in 2012, according to Bloomberg.

In the report, Scott Key, senior VP and general manager, reiterated the company’s plan to open more than 50 Athleta stores by the end of 2013.