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Flash-sale e-tailer gets $30 million boost
Ideeli will be able to further expand its capabilities, thanks to a $30 million investment from Credit Suisse and current institutional investors. According to the company, the new capital will be used to strengthen its infrastructure and fuel the flash-sales retailer's growth prospects.
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The Art of Social Gifting
Retailers are always looking for new ways to reach customers, and the race to get onto Facebook walls and news feeds to increase brand exposure has never been greater.
But instead of shelling out dollars to pay for traditional Facebook ads and online banners, many companies are allowing shoppers to do the grunt work for them in an organic way. One of the latest trends is combining social sharing with gift giving, so consumers can send presents — from gift cards to apparel — to others via Facebook.
