Direct To Consumer (DTC)

Foothill Ranch, Calif. -- The Wet Seal Inc. swung to a profit in the second quarter, reporting net income of $1 million, compared to a net loss of $12.4 million a year earlier. The retailer also announced it is introducing its Wet Seal Plus Collection, previously available only online, to 36 stores, on Aug. 30.

In addition, net sales totaled $137.2 million, up about 1% from $135.3 million in the second quarter of 2012. Same store sales grew 3.7%, while e-commerce sales remained flat. Overall results were in line with Zack’s consensus estimates.

SAN FRANCISCO — Specialty home products retailer Williams-Sonoma is reaping the rewards of a rebounding housing market this second quarter ended Aug. 4.

The company’s net revenues grew 12.3% to $982 million versus $874 million in the year-ago quarter with comparable brand revenue growth of 8.4%, on top of 7.4% in the year-ago quarter.

NEW YORK — Multichannel retailer Delia’s, which markets primarily to teen girls, continues facing challenges in traffic trends as it wrapped up the second quarter ended Aug. 3 with total revenue of $33.2 million, a 16.7% drop from $39.8 million in the year-ago quarter.

In retail, as in life, experience is everything. Whether it’s online, on a smartphone or in the store, it really doesn’t make a difference. A bad experience will turn off customers, while a good one will build brand advocates. It’s always been like that, of course. But today’s technology-enabled shoppers have changed the rules of the game by upping the stakes considerably.

Whatever happened to the customer? It’s a question I’ve been asking myself more and more lately, and one that more than a few national brands should be working harder to answer. At a time when retail is evolving in exciting ways, one of the most disappointing trends over the last several years is a conspicuous (and costly) lack of focus on the customer.

San Francisco -- A resurgent Gap Inc. reported that its second quarter profit jumped 25% on strong sales of denim and other goods at its namesake and Old Navy brands. And bucking a trend set by other retailers, the company raised its full-year earnings guidance. Gap also detailed upcoming expansion plans.

New York — eShave, the Long Island City-based shaving products and services company, has leased its first Upper East Side storefront at 1025 Third Avenue between 60th and 61st Streets. The space is across the street from Bloomingdale’s.

Winick Realty Group represented eShave in the transaction, while the landlord, Mall Properties, was represented in-house.
 

New York -- Aeropostale posted a loss of $33.7 million for the fiscal second quarter that ended Aug. 3, compared to a profit of $71 million a year ago. The teen retailer issued a weak outlook, and upped the number of stores that it plans to close.

Sales decreased 6% to $454.0 million from $485.3 million a year ago. Same-store sales, including the e-commerce channel, fell 15%.

The retailer said it now plans to shut down 30 to 40 Aeropostale locations this fiscal year. Previously, it had stated its plans to close 15 to 20 stores.