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In the Spotlight: Demographics, Retail Trends
When it comes to success in retail, the old mantra of “location, location, location” has been largely replaced by “customer, customer, customer.” That was one of the themes of the SPECS workshop session, “It’s All in the Demographics.”
“Yes, it’s about demographics, but it’s more than demographics. It’s about the lifestyle embedded in the demographics,” explained Bill Stinneford, executive VP retail, Buxton, Fort Worth, Texas, which provides customer analytics for site selection, marketing and e-commerce.
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Hot Concepts & Coming Attractions
Sweaty Betty
There’s a new high-end fashion activewear brand in town, and this one speaks with a British accent. London-based Sweaty Betty opened its first two U.S outposts last year, one in Manhattan’s SoHo neighborhood, and one in Greenwich, Conn. A third is expected to open in 2014.
