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UGG to launch online site; open stores for new tween-girls brand
New York -- UGG Australia on July 14 will launch an e-commerce site dedicated to its new tween-girls brand, I Heart UGG. The retailer also plans to open two I Heart UGG stores, in Waikiki, Hawaii, and in San Francisco, in early September.
The new line includes footwear, loungewear, accessories and handbags and will be available in the United States, Japan and China.