Department Store

New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.   

NEW YORK - Fitch expects U.S. sales growth to modestly improve in the coming holiday season, with retail sales (excluding auto) expected to grow at 3%-4% in November/December versus 2.8% year to date. Fitch expects online sales will grow in the 12%-14% range during the fourth quarter, in line with year to date levels.

Ann Inc. has named Coca-Cola executive Katie J. Bayne to its board of directors as the company looks to increase traffic and sales.

"Katie is an outstanding addition to Ann Inc.'s board of directors. She brings an exceptional background in strategic marketing and brand management that will add value to the company," said Ron Hovsepian, non-executive chairman of the board. "We're delighted to welcome her to the board and look forward to her insights and contributions."

New York - More than two-thirds (69%) of 276 finance industry executives expect 2014 Black Friday sales figures to grow at least 2% from their 2013 levels, with more than one-third (37%) expecting growth of 4% or more. Similarly, almost three-quarters of respondents to a survey from global brokerage firm Convergex (71%) say they expect total holiday season sales numbers to grow at least 2%, with 39% of respondents predicting a gain of 4% or more.

New York - It appears that Hudson’s Bay Co. got itself quite a deal when it purchased Saks Fifth Avenue in 2013 for the sum of $2.9 billion, including debt. Saks’s signature  Fifth Avenue flagship has recently been appraised at an whopping $3.65 billion—significantly more than Hudson’s Bay paid for the entire chain.  As much as anything, however, the appraisal reflects the strength of Manhattan’s retail real estate market.

Armonk, N.Y. - Online sales were up 18.7% the weekend before Thanksgiving (Nov. 22-23) compared to the same two-day period in 2013. According to IBM Digital Benchmark analysis, mobile traffic accounted for 48.8% of all online traffic, an increase of 24.4% year-over-year.

In addition, mobile sales accounted for 26.6% of all online sales, an increase of 23.9% year-over-year.

In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday.

Barnes & Noble recruited 100 prominent authors — including Donna Tartt, David Mitchell, Dan Brown, E. L. James, Jeff Kinney, George W. Bush and Hillary Clinton — to each sign roughly 5,000 copies of their latest books. The company will distribute and sell the 500,000 signed books among its retail stores only. The signed books will not be available on the company’s website.

New York - Forty-one percent of consumers plan to head to the stores on Black Friday,18% plan to shop in a physical store on Thanksgiving, and 32% of consumers will hit the stores on the following Saturday and/or Sunday, according to new data from the International Council of Shopping Centers. More than one-third (36%) of consumers plan to go to a physical store on Cyber Monday.