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Survey: Teen girls still like malls
New York - Even in a digital age, young women still love shopping malls—especially during the holidays. According to a survey of female millennial shoppers from Teen Vogue, 65% of respondents will do the majority of their holiday shopping in stores, compared to 35% who will do most of it online. The top reasons why respondents said they would rather go to a mall than shop online during the holiday season was to see products (75%), hang out with their friends (44%), and bond with their mom (37%). -
A contrarian view on the future of malls
Think young shoppers want to buy everything online? New research from Teen Vogue suggests otherwise.
Teen Vogue asked its millennial readers about their holiday shopping habits and findings related to all manner behaviors throw cold water on the notion that malls are dead or dying.
