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J.C. Penney taps consumer marketing exec as CMO
Plano, Texas -- J.C. Penney Company has named consumer marketing executive and board member Mary Beth West as executive VP and chief customer and marketing officer, effective June 1. She replaces Debra Berman, who resigned as CMO after less than two years with the retailer. West will be stepping down from the board to assume the new role.
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J.C. Penney expands in-store Sephora partnership
Plano, Texas – J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.
Since the exclusive partnership launched in 2006, more than 500 Penney stores now feature a full-service Sephora offering.