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Belk still expanding despite sale rumors
At a time when the future of the company is unclear, Belk Inc. is reportedly building another flagship store.
Rouse Properties Inc. announced it has signed a lease with Belk Inc. to open a new 237,000 square foot flagship store at The Shoppes at Bel Air in Mobile, Ala. Belk will be taking the place of an existing Sears, and expanding on its already integral presence at The Shoppes at Bel Air.
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J.C. Penney crosses channels for back to school
Plano, Texas – The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels. The campaign will be supported by ads on TV, in Seventeen magazine, direct mail, preprints, broadcast and streaming video.
All marketing elements will be housed on a back-to-school hub at the Penney website, which includes a mix-and-match game that allows kids and teens to assemble different pieces to create their own style mash-up.

