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West Elm to open its first in-store shop — in London
New York – In a first, West Elm, a Williams-Sonoma subsidiary, will make its products available outside of the brand’s own stores and website.
The Williams-Sonoma subsidiary said it has entered into a partnership with U.K. department store retailer John Lewis to open an in-store shop in the newly renovated John Lewis flagship on Oxford Street in London. The shop will open on Sept. 3, following the launch of a branded West Elm shop online at Johnlewis.com.
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How Target plans to get its mojo back
Target is looking to return to the days when shoppers flocked to its stores for fabulously designed products, thanks to new directon from CEO Brian Cornell.
According to Ad Age, the company is refocused on wooing shoppers once again with a renewed emphasis on design that is "fab and functional," one of Target's core areas where the retailer really stands out in the crowded mass market field.
Read more about Target's design focus by clicking here.

