-
A surging J.C. Penney to re-enter category it left 30 years ago
As more millennials enter the real estate market and a rising number of homeowners invest in updating their homes, J.C. Penney is re-entering the appliance business.
The retailer announced that it will introduce a leading assortment of major appliances in 22 pilot stores beginning Feb. 1. Backed by customer research that reinforces the company’s decision to enter the appliance market, the pilot is one of several strategic initiatives aimed at improving its home department sales productivity, the company said.
-
J.C. Penney taps former Home Depot vet to head up stores
J.C. Penney Company appointed Joe McFarland as executive VP of stores, effective immediately, succeeding Tony Bartlett.
McFarland, similar to J.C. Penney CEO Marvin Ellison, is a Home Depot veteran. He worked at the home improvement giant for over 20 years, most recently as president of its Northern and Western Divisions, where he was responsible for the sales and operations of up to 800 stores in 24 states. McFarland began his career at the chain as a sales associate.

