Eighty-eight percent of consumers plan to celebrate Mother’s Day 2016 and clothing is this year’s big winner.
That’s according to the annual Brand Keys Mother’s Day survey, which found that consumers intend to spend on average $205.00 this year, up 6% over 2015.
Men, following a long-standing tradition, intend to spend more than women, reporting an anticipated average spend of $228. Women reported an anticipated spend of $182.