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Daffy’s starts expansion push
New York City -- Off-price retailer Daffy’s is launching an expansion push, including opening a store in Manhattan’s Times Square in the former home of the New York Times, Crain’s New York Business reported.
The 28,000-sq.-ft. Times Square store, to be located on West 44th Street between Seventh and Eighth avenues, is slated to open fall 2011. The store will have a ground-floor entrance, but the bulk of the space will be on the basement level.
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Making the Connection
The largest retailer most people have never heard of — The Army & Air Force Exchange Service, or AAFES — has updated its store brand identity and design. The brand is now simply called the Exchange and has a new tagline, “You Save, We Give Back,” that conveys the organization’s competitive prices and mission to provide annual dividends to the Army’s Morale, Welfare and Recreation and Air Force Services programs.