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Barneys go Gaga for the holidays
NEW YORK — Barneys New York, announced that it has partnered with Lady Gaga for its 2011 holiday campaign.
According to a company press release, Barneys will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative. Starting in mid-November, "Gaga's Workshop" will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows, the company reported.
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Old Navy to unveil 1,000+ in-store Super Fan Nation locations
New York City -- Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.
The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.