Department Store

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

Chicago -- A report issued Thursday by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.
ShopperTrak reported that for the week ending Dec. 22, sales increased 39.1% and traffic increased 32% compared to the previous week.

Compared to the same week last year, however, retail sales declined 2.5% and foot traffic declined 3.3%.

Amazon.com, LLBean.com and QVC.com were the top three retailers on ForeSee’s Annual Holiday E-Retail Satisfaction survey.

Ann Arbor, Mich. -- Amazon remains at the head of the class in terms of customer service, according to the annual Holiday E-Retail Satisfaction Index released Thursday by customer experience analytics firm ForeSee.

Online sales have continue to break new records this holiday season even though traffic to top retail sites during November was down compared to the same month the prior year.

New York -- J.C. Penney Co. has hired Brandon Tonniges, a former Abercrombie & Fitch Co. executive, as director of visual merchandising, Bloomberg reported.

Tonniges was a VP in Abercrombie’s “brand senses” division, described on the chain’s website as the “creative force” behind its store experience, according to the report.

Tonniges will report to a VP under Michael Fisher, who was named SVP visual presentation in March.

FRAMINGHAM, Mass. — The TJX Companies has acquired Sierra Trading Post, an off-price Internet retailer based in Cheyenne, Wyoming, for approximately $200 million in cash.

The purchase was financed from TJX’s existing cash balances.

Online sales are expected to reach record levels this holiday season, but traffic to Walmart.com was down in November compared to the same period the prior year.