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Cherokee brand and Chinese retailer team on e-commerce presence
Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website, Tmall.com.
Cherokee will join Gap, Uniqlo, Adidas and Levi’s, who have each opened retail storefronts on Tmall.com.
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Claire's names chief marketing officer
Chicago -- Claire's Stores announced Friday that Dina Keenan has been appointed global SVP and chief marketing officer, effectively immediately.
Keenan’s experience in marketing strategy, brand development, advertising and retail include stints at Bath & Body Works, Elizabeth Arden Red Door Salons & Spas, and Bozell Worldwide.
One of the initial focuses for Keenan will be to align her organization to support the global brand needs of Claire's and Icing, the company said.