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Hudson’s Bay Company improves print promotion ROI
Toronto -- To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.
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Nordstrom third quarter consistent with full-year outlook
Nordstrom’s third quarter results were consistent with its full-year outlook. Strong direct sales growth and improving trends in the Rack mitigated softer sales trends in full-line stores.
The company’s Anniversary Sale, which is historically its largest sale event of the year, fell in the second quarter this year, rather than in the second and third quarters as it did last year. The estimated impact of this event shift increased earnings per diluted share in the second quarter but reduced them in this quarter by approximately $0.06.