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Macy’s kicks off holiday campaign
Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.
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Experian: Hispanics shop more online and are more responsive to mobile advertising
New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.
During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.