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The Car as a Store: A New Hope
When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.
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Edible Arrangements names CVS marketing head as president
Wallingford, Conn. - Robert Price, former senior VP and chief marketing officer for CVS/pharmacy, has been named president of Edible Arrangements LLC. At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs.
Prior to CVS/pharmacy, Price's held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm.