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Target to open 15 stores in 2015, including eight smaller-former TargetExpress locations
Minneapolis — Target Corp. is opening 15 stores this year, with an emphasis on its smaller-sized TargetExpress format as it looks to further reach guests in urban centers. The discounter will open eight TargetExpress locations, one CityTarget and six general merchandise stores.
Target stated that its strategic store growth is focused on reaching guests in urban centers with new formats like TargetExpress and CityTarget, while also offering new experiences, merchandising layouts and innovations in its general merchandise stores.
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Target expanding with smaller stores
Target may not have been very successful in Canada, but the retailer has an altogether different strategy for the United States, where it will open 15 stores in 2015.
Target says it plans to open more small store formats than suburban big box stores this year.
The Minneapolis-based retailer will bring its smallest store, TargetExpress, which at 20,000 square feet is about a sixth of the size of its traditional big box stores, to two more metropolitan areas this year with one store slated for Chicago and two for the Washington, D.C., area.

