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Amex launches loyalty program
New York – American Express is launching a new loyalty program called Plenti. The program lets consumers use loyalty points accrued at one participating retailer and use them at another.
Initial participating organizations include AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. The program is expected to include more brands in additional categories over time.
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McDonald’s reveals initial steps, leadership team for turnaround plan
Oak Brook, Ill. – McDonald’s Corp., which recently reported a 33% year-over-year decline in profits for the first quarter of fiscal 2015, is revealing the first steps of its turnaround plan. Beginning July 1, 2015, McDonald's will operate under a new organizational structure with the following market segments:
• U.S.: The company's largest segment, accounting for more than 40% of the Company's 2014 operating income;
