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Study: Best Buy, Sears and Target tops in cross-channel customer experience
Santa Clara, Calif. -- Best Buy, Sears and Target ranked as the top three cross-channel performers in a study by CrossView, a provider of cross-channel commerce solutions. The study, which examined the cross-channel capabilities of 25 top retailers, found that a majority of retailers are providing an unsatisfactory cross-channel experience.
Highlights of the study, which is due to be released Aug. 30, include: -
NRF Survey; Department stores and apparel stores attract last-minute back-to-school shoppers
Washington, D.C. -- A survey released Tuesday by the National Retail Federation and conducted by BIGresearch showed that department stores, clothing stores and websites are expected to attract most of the last-minute back-to-school purchases.
According to NRF’s 2011 Back-to-School survey, the average family has completed 43% of shopping for K-12 students, similar to last year’s 43.2%. College students and their parents have completed 44.3% f their shopping, up slightly from last year’s 43.1%.