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CBRE report finds male shoppers driving online shopping in Europe
London -- Across Europe, it is men who are driving the charge into Internet shopping, according to a new study by CB Richard Ellis (CBRE). The report, released at the World Retail Congress in Berlin, finds that while women have driven in-store shopping, men shop nearly twice as often online as women (buying once every 2.5 weeks versus once a month).
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Macy’s and JCPenney top RSR report on digital advertising
MORRISVILLE, N.C. — Macy’s and JCPenney rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.