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Walmart enjoys record traffic online
Increasing shopper traffic in stores was a challenge for Walmart throughout 2011, but it was a different story online. The retailer surged to number 18 on the November ranking of the top 50 U.S. Internet properties compiled by online measurement firm comScore.
Walmart.com registered 58.5 million unique visitors in November, a big lift sequentially from October when it had 45.2 million visitors and, more impressively, well above November 2010 when comScore showed Walmart.com with 51.8 million visitors.
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On the Upswing?
I’m feeling pretty good about our industry after attending the ICSC New York Deal Making Conference earlier this month. In a marked change from recent years, the mood at the annual convention was noticeably upbeat. And, surprisingly — in a good way — there was an obvious buzz in the air about expansion plans. There are some intriguing new retail concepts in the pipeline and the recent influx of international brands making their brick-and-mortar entry into the U.S. market gives us what I think are genuine reasons for optimism in the New Year.
