Apparel

New York City -- Dress Barn on Monday announced it has been renamed Ascena Retail Group Inc. and will trade on the Nasdaq Global Select Market under the ticker ASNA.

The company said it had reorganized under the new holding company, but was not making changes to operations, directors or officers. The names of its three specialty chains -- Dressbarn, Maurices and Justice, also are unchanged.

Reston, Va. -- A record $30.81 billion was spent online for the first 56 days of the November/December 2010 holiday season, marking a 13% increase versus the corresponding days last year, according to comScore. The most recent week (ending Dec. 26) witnessed $2.45 billion in spending, an increase of 17% versus the corresponding week last year.

Holiday shoppers continued to unleash three years of pent-up demand as the season winds up, on their way to setting a new record of over $521B, blasting through 2007’s pre-recession record of $508 billion, according to Customer Growth Partners. Based on CGP’s proprietary mall surveys and government retail data -- and despite Sunday’s Northeast blizzard -- the sales growth confirmed CGP’s +5% holiday sales forecast. [CGP’s data include e-commerce, unlike NRF, which excludes the same.]

Chicago -- Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE). The 2010 calendar shift that placed Dec. 26 on a Sunday as opposed to a Saturday last year had the greatest impact on overall performance.

Stratham, N.H. -- A Tuesday report by the Wall Street Journal said that outdoor gear retailer Timberland will expand its presence in mainland China from 110 stores currently to double that number.

According to the company’s president and CEO, Jeffrey Swartz, who was interviewed by WSJ, the retailer sees the potential to more than double its doors in the next three years.

Swartz said one way his company can connect with Chinese consumers is by highlighting its environmental credentials.

The largest retailer most people have never heard of — The Army & Air Force Exchange Service, or AAFES — has updated its store brand identity and design. The brand is now simply called the Exchange and has a new tagline, “You Save, We Give Back,” that conveys the organization’s competitive prices and mission to provide annual dividends to the Army’s Morale, Welfare and Recreation and Air Force Services programs.