Apparel

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

COLUMBUS, Ohio — Limited Brands reported that comparable-store sales for the fourth quarter were up 5% and that net sales for the same period were $3.86 billion compared with $3.5 billion for the same period last year.

For the month of February, the company posted sales of $986.4 million compared with $774.5 million for the same period last year. Same-store sales for the month rose 9%. 

New York -- Although there were some surprising gains among retailers in January, for the most part results were expectedly mixed, as consumers took a hit on their take-home pay from higher payroll taxes but cooler weather gave a boost to others.

New York -- There were few missteps among the discounters in January, as most posted strong results, many surpassing Wall Street expectations.

Target reported a same-store sales rise of 3.1%, topping Wall Street expectations. Total sales surged 29.6% to $5.97 billion in January.

Austin, Texas -- Online coupon site RetailMeNot.com reported Thursday that men outspend women by more than $120 on Valentine’s Day gift giving.

According to the just-released results of the Valentine edition of RetailMeNot.com’s Shoppers Trend Report, the average person in a relationship plans to spend $226 for Valentine’s Day this year; the break-out is dominated by men, however, as they plan to spend $287 versus women at $164.

Same store sale decelerated for The TJX Companies and Ross Stores during January even though both companies increased their full year profits forecasts.

TJX, operator of Marshalls and T.J. Maxx stores, said comps increased 3% during the period ended January 28. That figure was better than expected, but less than half the prior year gain of 7%. Sales for the five week period ended February 2 increased nearly 36% to $1.9 billion due to the inclusion of an additional week.

Business-to-consumer e-commerce sales in 2012 grew 21.1% to top $1 trillion for the first time, according to new global estimates by research firm, eMarketer. 

The firm predicts that 2013 will be even better, with e-commerce sales up 18.3% to $1.298 trillion worldwide, on the strength of the Asia-Pacific market.